UX Resources: Part 1-Usability

Posted 4 years ago by Ulfa Octaviani No Comments

The Nielsen Norman Group defines usability as a quality attribute that evaluates how easy an interface is to use. It is comprised of five basic elements: learnability; efficiency; memorability; error ratios; and users’ overall satisfaction. “Early and constant testing brings design flaws to the surface so they can be addressed before other dependent design elements […]

read more

Smarter UI

Posted 4 years ago by James Utley 1 Comment

I’ve seen many UX designers create thorough work that was very user friendly, but somehow fell flat after development. While I was at the SXSW interactive conference, Gabe Martin and Robby Grant from archer>malmo pointed out exactly what was missing in their work and often in mine—rich animations. Animations are often an afterthought for a […]

read more

The UX of Magic

Posted 4 years ago by Jainan Sankalia No Comments

Magic tricks delight and surprise audiences in entertaining ways. Beyond just knowing the tricks and how to execute them, there’s an art to the performance. An effective magician must know how to interact and engage with their audience; no two performances are exactly the same despite the fact the tricks performed are identical. Anytime there […]

read more