We Can’t Afford to be Fan Boys

Posted 3 years ago by Trevor Connolly No Comments

How being brand loyal is holding us back I’ve always been incredibly brand loyal. I find a product that fits my needs and provides a good experience and I’m a fan for life. Why? Because I now trust the brand. As an example, my favorite pair of shoes were Converse All-Stars I had a few […]

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Smart is Seamless: How UX Leverages Edward Tufte’s Principles of Visual Information

Posted 3 years ago by Kyle Averack No Comments

Edward R. Tufte grandfathered the multivariate design approach to the world of visualized information. His paradigm shifting perspective of micro and macro data clustering ushered in the sophisticated approach of presenting information in strategic, multi-layered structures for designers the world over. While considering contemporary approaches to graphical user interfaces (GUIs), how are products or services […]

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