We Can’t Afford to be Fan Boys

Posted 4 years ago by Trevor Connolly No Comments

How being brand loyal is holding us back I’ve always been incredibly brand loyal. I find a product that fits my needs and provides a good experience and I’m a fan for life. Why? Because I now trust the brand. As an example, my favorite pair of shoes were Converse All-Stars I had a few […]

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Tweetable Moments and Concepts from Managing Experience (MX) Conference 2014

Posted 4 years ago by Michele Wong No Comments

John Dewey in “Art as Experience” uses a meal to exemplify what a meaningful experience is. A meaningful meal/experience is one you can remember years after “having” it because every single aspect of that experience was designed to be delightful—from the valet to the silverware, to the dish and and of course to the company. […]

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